Customer relationship management software is becoming a critical tool for businesses, and now that cloud-based solutions are becoming more prevalent, it’s easier and more affordable than ever to benefit from such a system.
The sheer number of CRM software providers that have entered the market in the past 10 years is a clear indication of how much demand for the solution has grown. Much of this growth was anchored to the explosion of mobile devices, which made it nearly impossible to keep up with customer behaviour without a good CRM system.
Once businesses and consumers alike were free from the shackles of the desktop, it quickly became a business necessity to access client records on the go. This gave rise to CRM solutions that didn’t require businesses to install software on all of their computers and laptops. This alone has knock-on effects, ranging from a reduced reliance on IT support crew to fewer expenses on hardware, maintenance and related costs.
The fact that cloud-based CRM requires no additional hardware nor any time spent learning and training staff on a new software is certainly attractive. What’s even more appealing is that a cloud solution enables a company to access its client base at any time of day from anywhere in the world, as long as there is some form of wireless connection available.
One of the most important aspects of installing a cloud CRM program is to focus on establishing clear objectives from the very beginning. This includes what cost savings the business would like to see, an expected ROI and other similar factors.
Experts at Gartner expect businesses to spend more on CRM than almost any other solution in 2015, and it isn’t too difficult to see why.
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